Keep it in Rotation The excitement surrounding a book release tends to die down after it has been on the market for a while. Book launch activities are complete, and initial sales and reviews are in. But the buzz around the book shouldn't fade because it is no longer a new release. Some authors take a break or start on another project not related to the book. More than most find themselves at a standstill asking: “What’s next?” The opportunity to gain new readers/followers for books and authors is endless. Take advantage of that when the hype around the book has died down. In addition, creating new and engaging promos for the book catches the attention of book lovers who may have missed the initial release. Many self-published authors are solely responsible for marketing/promoting their book(s). Fortunately, through the gift of social media, there are opportunities to gain a new buzz and new readers. Here are tips on refreshing the excitement about your book for yourself and your readers: I. Revisit and revamp book promotion content. How consumers receive and engage with content tends to change with new trends and styles of marketing products. Updating book blurbs and promotional text for social media and websites can help grab the attention of old and new readers.  To do this, review previous promos and check the engagement from followers and book lovers. Use that as a guide to find keywords/phrases that received the most clicks, comments, and likes. In addition, look at the latest trends and searches on social media. Create a way for it to correlate with the book. Lastly, find new book excerpts to highlight, giving a fresh sneak peek to kick off a new promotion. II. Get some press. Media buzz opens your book to a range of potential buyers. Luckily, media features and interviews aren't only for a book launch. Follow up with previous media outlets and show how well the book has gained traction post-launch. Talk more about the response from readers to the book, highlighting the post-release excitement. The pandemic birthed a big wave of podcasters and bloggers. Find ones that highlight books, entrepreneurs, creatives, etc. Pitch your book/story when inquiring about being featured. If the book has been out for quite some time, include reviews and positive responses. Find an angle that makes the book stand out enough to be featured: What are the readers saying? What conversations does the book initiate? How is this book helpful in the current times?  III. Take candid pictures. Consumers have become more visual with the booming rise of apps like Instagram and TikTok. Posting your book consistently on social media timelines is a reminder that this body of work is available. Social media has become the primary source for the general public to learn about products and services. Even though the release date has passed, a new wave of supporters is only a post away. Feature yourself and your book on social media outlets. Ignite the fun of your work by showing candids with your book OR placement in random setups/decor. Ask a friend or family member to take a selfie/picture with your book to show more people are happy with your work. IV. Book Giveaway. Everybody loves a freebie! Push the buzz about your book and get readers excited by hosting a book giveaway. New book lovers will sign up and get more details with the hope of winning a good read. The promotions surrounding the giveaway expand followers and subscribers. Include fresh content and add a few extras to enhance the chance of people signing up. (i.e. Character breakdowns, book quotes, etc.) Even if they don't win, there is still a chance they will learn more about the book and purchase it anyway.  Sitting in the "post-launch" season isn't a place where books go to rest forever. There are so many new people to reach. Don’t allow them to miss out on your book. Keep it in rotation!  The Blakk Dahlia (E. Alexcina Brown) is a New York City author/blogger from Macon, GA. Recently, she released the book series, the Heartbreak Diaries outlining different perspectives of heartbreak. The Dahlia Diaries is a lifestyle blog penned by The Blakk Dahlia, sharing her story in NYC along with life lessons and tips she's learned in her journey.Write something about yourself. No need to be fancy, just an overview.
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 The story that kicked off the Heartbreak Diaries Series: Rushing to Distraction (The Foolish Heart): I'm sure this book had a different title but, I'll have to dig through old notes to remember what it was. With this book, I earned a new title, Published Author. The feeling of seeing my work become a published book was the most amazing one ever! I remember being very proud and motivated to get others on the market. "Rushing to Distraction" was definitely a learning process. From not knowing how to even get the book to print, to now understanding the logistics of book publishing and gaining even more knowledge during new phases of this journey.
The process from concept to release was a hard one. I started writing this book in 2015 and it was released in 2018. During that time, I didn't think I was "ready enough" to publish the book. Then one day, it hit me to just put it out there and see what happens. Four books later, I have a complete book series all because I dared to try! About the book: Rushing To Distraction (The Foolish Heart) How do you know when to give up? Farrah is driven, focused, and knows her worth until she runs into Jamie. After a long time of putting love on the back burner, the guard quickly crumbled over this man's potential. She wasn’t asking for romantic feelings, but when they showed up it was hard to let go.   The Blakk Dahlia (E. Alexcina Brown) is a New York City author/blogger from Macon, GA. Recently, she released the book series, the Heartbreak Diaries outlining different perspectives of heartbreak. The Dahlia Diaries is a lifestyle blog penned by The Blakk Dahlia, sharing her story in NYC along with life lessons and tips she's learned in her journey.  Deepest secrets hidden in written words... Writing has always been a form of expression. I have notebooks and saved files keeping my most hidden thoughts. As I grew older, I started to creatively express myself. Intertwining my secrets and feelings within fictional stories. That's how I decided to share my truth. Through that, I built a solid foundation for healing. Share Your Thoughts in the Comments! What is Writing to You?  The Blakk Dahlia (E. Alexcina Brown) is a New York City author/blogger from Macon, GA. Recently, she released the book series, the Heartbreak Diaries outlining different perspectives of heartbreak. The Dahlia Diaries is a lifestyle blog penned by The Blakk Dahlia, sharing her story in NYC along with life lessons and tips she's learned in her journey.Write something about yourself. No need to be fancy, just an overview.  Turning the page of a good book. From an author’s perspective. The experience of diving into a good book told from an author's perspective. Learn how a self-published author creates through the view of a book lover. It starts with a concept or a memory. Then a blank page turns into a fictional existence of descriptive inner thoughts and conversations. Even silence on the page speaks through character gestures. The perfect recipe for a mental escape. Leaving the reader ready to turn the page! Nothing around you matters. Just you and the words. This is what being embroiled in a good book does to us.  The plot opens, then thickens. Transporting the reader into a wordy world of romance, suspense, or thriller exuding from the pages. Facial expressions expose shocking thoughts as the story moves from introducing characters to the climax of the story. At the peak, hypothetical endings develop. Sometimes the hypothesis is proven true and sometimes a surprise happens. Either way, the book can’t be put down. I love to feel each emotion of the characters. I look to step out of my world and into theirs. That feeling is what I love about books. Words become their own universe. Each conflict becomes the readers' conflict. Reality is placed on the backburner while intrigued minds dive into scenes feeling the feels of actions and interactions with everything in between. Main characters are supported, and villains are despised. Some may even root for the villain as their complicated layers are revealed, relating to the average person.  I learned this quickly being an avid reader. Upon getting into the book, I re-create the characters in my head, utilizing the physical appearances described on the page. Locations are mentally constructed, sometimes altered if my vision doesn’t completely match right away. It's like watching a sitcom through the mind. After the book is done, I use my mental pictures to reflect on the stories I experienced. They often take me back to the place and time where I discovered the good read. It’s the business of supply and demand. People demand a break from their life and we supply this break through the art of storytelling.  The essence of storytelling through words. As an author, I look to create that same world in my books. I want people to FEEL something and explore different ideas. As a story lover, it's important to create the same space that I love when opening the pages of a good read. Not all may get it, but even just one “I've been there...” or “OMG, I didn’t expect that...”, makes the countless hours of creating worth it! What do you look for when opening the pages of a book? What do you want to feel? What do you want to explore? What are you looking to learn? (Comment Below!) The Blakk Dahlia (E. Alexcina Brown) is a New York City author/blogger from Macon, GA. Recently, she released the book series, the Heartbreak Diaries outlining different perspectives of heartbreak. The Dahlia Diaries is a lifestyle blog penned by The Blakk Dahlia, sharing her story in NYC along with life lessons and tips she's learned in her journey. Romance-suspense author, The Blakk Dahlia, announces the release date for the upcoming book, Replacement, from the series the Heartbreak Diaries.  Romance readers will get a dose of grief with the fifth installment from the Heartbreak Diaries Series. The upcoming book, Replacement, will tap into The Grieving Heart. Learn how a free-spirited woman navigates through heartbreak from a loss. On December 30, 2021, The Blakk Dahlia, will share the latest release continuing the gripping series from the heart’s perspective. The book’s focus is around a young couple, deeply in love. On their way to plan their lives together, until the romance is quickly taken away. The main character, Natalie, relies on the love of her life for balance. However, once it's gone, she has to find a way to move on without the only true love she’s ever known. In one way, some may say she saw it coming through dream-filled premonitions. But we all know signs are often ignored while looking through rose-colored glasses. Natalie does the best she can to move on, however, in her own method of coping she searches for what she lost. This search involves following the exact mold from the old love life. Will it work out to her advantage? “It was hard to complete this book as I wanted to be sensitive to those who were currently dealing with loss and the attempts to pick up the pieces,” says author, The Blakk Dahlia, “However, in moving on in life, it's important to tell the stories that are often judged, lost, and even unspoken. Someone can relate whether from personal experiences or even through having the same thoughts as the characters. Moving on from a loss can be a hard thing and there’s no roadmap. We all just do the best we can.” Grief hits in many ways. Some are in phases while in other cases, there are doses of various emotions. This book will explore a unique way of coping with losing love. “Replacement” will be available in paperback and eBook formats on December 30, 2021, via Amazon, AmazonKindle, NookBook, AppleBooks, Kobo, and MORE! Visit www.TheBlakkDahlia.com for more info.  About Replacement (The Grieving Heart) We All Mourn Differently… Natalie and Adam have genuine love. Dealing with the scrutiny of an interracial relationship, her parents not approving of her career choice, and normal relationship troubles; they survived it all. Until life hits them hard, sending Adam away and Natalie is forced to move on with her life. As she grieves the romance lost, her coping method is to forget it ever happened. But deep down, she throws herself into searching for a man to take his place. Recreating the scenario of how they met with different men didn’t pan out the way she’d hoped. Meeting the final replacement in a hot lawyer, Chris, shows that she never had to do that at all. Just living and moving forward would have given Natalie everything she lost. But life doesn’t go on without trouble. The secrets are brewing, and once found out it changes the trajectory of her future and ruins the love of her past. Will her heart EVER recover?  About the Heartbreak Diaries Series the Heartbreak Diaries is a collection of romance-suspense stories. This series dives deep into the various hearts we love, like, or lust with when approaching dating, relationships, marriage, and even situationships. What’s unique about this series are the "hearts" in each book telling their story from a real and vulnerable place. Each book has a “dear diary” moment from an integral character, displaying their logic and true intentions within the heartbreak.  About The Blakk Dahlia The Blakk Dahlia, (E. Alexcina Brown), is a self-published, romantic-suspense author. The Macon, GA native has created ventures within the entertainment and fashion industries in front of the camera as an internationally published model as well as behind the scenes. As a writer, she has contributed articles and blogs for various industries, including creating and serving as Editor-in-Chief for four years for the digital publication, BRASH! Magazine. Now residing in New York City, The Blakk Dahlia released the fiction book series, the Heartbreak Diaries, delving into the inner thoughts and routes of heartache. She takes you through the process through her stories, documenting the journey of taking risks in life and self-discovery.  |
"I LOVE to write and create. These are the diaries of how I work and deal in my world of writing and LIFE!"
- The Blakk Dahlia from the Heartbreak Diaries Book Series
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