4 Ways to Refresh Your Self-Published Book

Keep it in Rotation

The excitement surrounding a book release tends to die down after it has been on the market for a while. Book launch activities are complete, and initial sales and reviews are in. But the buzz around the book shouldn't fade because it is no longer a new release. Some authors take a break or start on another project not related to the book. More than most find themselves at a standstill asking: “What’s next?”
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The opportunity to gain new readers/followers for books and authors is endless. Take advantage of that when the hype around the book has died down. In addition, creating new and engaging promos for the book catches the attention of book lovers who may have missed the initial release.

Many self-published authors are solely responsible for marketing/promoting their book(s). Fortunately, through the gift of social media, there are opportunities to gain a new buzz and new readers. Here are tips on refreshing the excitement about your book for yourself and your readers:

I. Revisit and revamp book promotion content. How consumers receive and engage with content tends to change with new trends and styles of marketing products. Updating book blurbs and promotional text for social media and websites can help grab the attention of old and new readers.

To do this, review previous promos and check the engagement from followers and book lovers. Use that as a guide to find keywords/phrases that received the most clicks, comments, and likes. In addition, look at the latest trends and searches on social media. Create a way for it to correlate with the book. Lastly, find new book excerpts to highlight, giving a fresh sneak peek to kick off a new promotion.

II. Get some press. Media buzz opens your book to a range of potential buyers. Luckily, media features and interviews aren't only for a book launch. Follow up with previous media outlets and show how well the book has gained traction post-launch. Talk more about the response from readers to the book, highlighting the post-release excitement.

The pandemic birthed a big wave of podcasters and bloggers. Find ones that highlight books, entrepreneurs, creatives, etc. Pitch your book/story when inquiring about being featured. If the book has been out for quite some time, include reviews and positive responses. Find an angle that makes the book stand out enough to be featured: What are the readers saying? What conversations does the book initiate? How is this book helpful in the current times?

III. Take candid pictures. Consumers have become more visual with the booming rise of apps like Instagram and TikTok. Posting your book consistently on social media timelines is a reminder that this body of work is available. Social media has become the primary source for the general public to learn about products and services. Even though the release date has passed, a new wave of supporters is only a post away.

Feature yourself and your book on social media outlets. Ignite the fun of your work by showing candids with your book OR placement in random setups/decor. Ask a friend or family member to take a selfie/picture with your book to show more people are happy with your work.

IV. Book Giveaway. Everybody loves a freebie! Push the buzz about your book and get readers excited by hosting a book giveaway. New book lovers will sign up and get more details with the hope of winning a good read.

The promotions surrounding the giveaway expand followers and subscribers. Include fresh content and add a few extras to enhance the chance of people signing up. (i.e. Character breakdowns, book quotes, etc.) Even if they don't win, there is still a chance they will learn more about the book and purchase it anyway.

Sitting in the "post-launch" season isn't a place where books go to rest forever. There are so many new people to reach. Don’t allow them to miss out on your book. Keep it in rotation!

The Blakk Dahlia (E. Alexcina Brown) is a New York City author/blogger from Macon, GA. Recently, she released the book series, the Heartbreak Diaries outlining different perspectives of heartbreak. The Dahlia Diaries is a lifestyle blog penned by The Blakk Dahlia, sharing her story in NYC along with life lessons and tips she's learned in her journey.Write something about yourself. No need to be fancy, just an overview.