Keep it in RotationThe excitement surrounding a book release tends to die down after it has been on the market for a while. Book launch activities are complete, and initial sales and reviews are in. But the buzz around the book shouldn't fade because it is no longer a new release. Some authors take a break or start on another project not related to the book. More than most find themselves at a standstill asking: “What’s next?” The opportunity to gain new readers/followers for books and authors is endless. Take advantage of that when the hype around the book has died down. In addition, creating new and engaging promos for the book catches the attention of book lovers who may have missed the initial release. Many self-published authors are solely responsible for marketing/promoting their book(s). Fortunately, through the gift of social media, there are opportunities to gain a new buzz and new readers. Here are tips on refreshing the excitement about your book for yourself and your readers: I. Revisit and revamp book promotion content. How consumers receive and engage with content tends to change with new trends and styles of marketing products. Updating book blurbs and promotional text for social media and websites can help grab the attention of old and new readers. To do this, review previous promos and check the engagement from followers and book lovers. Use that as a guide to find keywords/phrases that received the most clicks, comments, and likes. In addition, look at the latest trends and searches on social media. Create a way for it to correlate with the book. Lastly, find new book excerpts to highlight, giving a fresh sneak peek to kick off a new promotion. II. Get some press. Media buzz opens your book to a range of potential buyers. Luckily, media features and interviews aren't only for a book launch. Follow up with previous media outlets and show how well the book has gained traction post-launch. Talk more about the response from readers to the book, highlighting the post-release excitement. The pandemic birthed a big wave of podcasters and bloggers. Find ones that highlight books, entrepreneurs, creatives, etc. Pitch your book/story when inquiring about being featured. If the book has been out for quite some time, include reviews and positive responses. Find an angle that makes the book stand out enough to be featured: What are the readers saying? What conversations does the book initiate? How is this book helpful in the current times? Take candid pictures. Consumers have become more visual with the booming rise of apps like Instagram and TikTok. Posting your book consistently on social media timelines is a reminder that this body of work is available. Social media has become the primary source for the general public to learn about products and services. Even though the release date has passed, a new wave of supporters is only a post away. Feature yourself and your book on social media outlets. Ignite the fun of your work by showing candids with your book OR placement in random setups/decor. Ask a friend or family member to take a selfie/picture with your book to show more people are happy with your work. Book Giveaway. Everybody loves a freebie! Push the buzz about your book and get readers excited by hosting a book giveaway. New book lovers will sign up and get more details about your book with the hope of winning a good read. The promotions surrounding the giveaway expand followers and subscribers. Include fresh content and add a few extras to enhance the chance of people signing up. (i.e. Character breakdowns, book quotes, etc.) Even if they don't win, there is still a chance they will learn more about the book and purchase it anyway. Sitting in the "post-launch" season isn't a place where books go to rest forever. There are so many new people to reach. Don’t allow them to miss out on your book. Keep it in rotation! The Blakk Dahlia (E. Alexcina Brown) is a New York City author/blogger from Macon, GA. Recently, she released the book series, the Heartbreak Diaries outlining different perspectives of heartbreak. The Dahlia Diaries is a lifestyle blog penned by The Blakk Dahlia, sharing her story in NYC along with life lessons and tips she's learned in her journey.Write something about yourself. No need to be fancy, just an overview.
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The story that kicked off the Heartbreak Diaries Series: Rushing to Distraction (The Foolish Heart): I'm sure this book had a different title but, I'll have to dig through old notes to remember what it was. With this book, I earned a new title, Published Author. The feeling of seeing my work become a published book was the most amazing one ever! I remember being very proud and motivated to get others on the market. "Rushing to Distraction" was definitely a learning process. From not knowing how to even get the book to print, to now understanding the logistics of book publishing and gaining even more knowledge during new phases of this journey.
The process from concept to release was a hard one. I started writing this book in 2015 and it was released in 2018. During that time, I didn't think I was "ready enough" to publish the book. Then one day, it hit me to just put it out there and see what happens. Four books later, I have a complete book series all because I dared to try! About the book: Rushing To Distraction (The Foolish Heart) How do you know when to give up? Farrah is driven, focused, and knows her worth until she runs into Jamie. After a long time of putting love on the back burner, the guard quickly crumbled over this man's potential. She wasn’t asking for romantic feelings, but when they showed up it was hard to let go. The Blakk Dahlia (E. Alexcina Brown) is a New York City author/blogger from Macon, GA. Recently, she released the book series, the Heartbreak Diaries outlining different perspectives of heartbreak. The Dahlia Diaries is a lifestyle blog penned by The Blakk Dahlia, sharing her story in NYC along with life lessons and tips she's learned in her journey. 3 Ways to Get the Most Out of the Route to SuccessWe are all so goal-driven, aren’t we? In the beginning, adrenaline kicks in and the grind begins. Focusing solely on the goal, the tenacity is at its peak, guiding through the way. Realistically, sometimes achieving goals may take a little longer than expected, causing discipline to wane and tenacity to decrease. No one thinks about how much “getting there” can weigh one down. The usual advice to keep going despite can grow tiresome. Yes, motivation is needed, however, what is left to do when the road to success gets too rocky? With a change in how the journey is interpreted, the road to goals won’t have to be so mentally muddy. What is often forgotten during the fight is that many rewards are given along the way, not just at the end. How do we switch that mindset and get the fight in us back? One great way is to narrow in on the journey in itself. There are always steps and/or levels to master when working towards a goal. Focus on and appreciate those steps. Here are three ways to help shift the mindset from driving fast toward an accomplishment to understanding, enjoying, and learning during the route to success. “Grab hold to the experience of it all to light your path.” 1. Ask: What do I want to experience? Nothing happens by accident, whether it's an observation or an encounter, things find us on our path for a purpose. By fully diving into the experience, small wins are much more satisfactory. Identifying what you want to experience can help achieve mini goals and provide the necessary resources/skills for the future. Perhaps you wanted to work with a key player in your field OR find a way to learn from them through panel sessions and workshops. Most entrepreneurs have worked jobs they hated to make ends meet. During that process, many who worked those odd/bad shaped them for their business endeavors. Grab hold to the experience of it all to light your path. 2. Be open to complementary possibilities/ventures. Sarting out with only one plan is normal. But if you’re feeling a shift, it's okay to explore to see where it leads. A complementary venture may take you from singing to acting or dancing. In building a business you may start with one product and find that you’re good at a service as well which could lead to building an even bigger brand. You never know how things will come full circle if you don’t follow the course. It is very possible to stay focused on a goal while trying something different. Even if it flops, you’ll be able to apply the lesson(s) learned. When deciding on a career, I started out wanting to be a Marketing Executive. I earned the degrees and did the internships, and once I finally got my foot in the door, things shifted. I was introduced to the world of digital marketing and web production. Being open to this change allowed me to learn amazing skills that helped me professionally and within my entrepreneurial activities. Had I not been open, I wouldn’t have been able to be self-sufficient in building/maintaining websites, email campaigns, and other digital logistics that help a business/brand grow. 3. Switch the style up and try again. Every approach you take won’t be the correct one. Which is why we must try again. However, you may want to re-try with a different approach. Setbacks happen, rest up and clear your mind when needed. A new idea may come during the wait. Start from scratch OR write down your approach and find areas where you can tweak the daily activities. Watch documentaries or videos about how others found their way. It won’t be the blueprint but there is much-needed motivation in hearing how someone else tried one, two, seven, or ten times and WON! “While understanding one’s journey, notice the great stories, lessons, and experiences come from within the path, not the destination.” We always see the results of someone’s success. However, they too have had moments of fear and doubt that could have taken them out of the game. While understanding one’s journey, notice that great stories, lessons, and experiences come from within the path, not the destination. It's never easy but very worth it. Stay the course by refocusing your mind and how you view your route to accomplishments. The Blakk Dahlia (E. Alexcina Brown) is a New York City author/blogger from Macon, GA. Recently, she released the book series, the Heartbreak Diaries outlining different perspectives of heartbreak. The Dahlia Diaries is a lifestyle blog penned by The Blakk Dahlia, sharing her story in NYC along with life lessons and tips she's learned in her journey. Blog for the book, Wrong Vengeance (The Toxic Heart), from the Heartbreak Diaries Series Without context, "move on" can be bad advice to some. Moving on in the sense of only "jumping back out there" can result in the same heartbreak, if you're still carrying bags of pain. In addition to getting hurt, you can inflict toxic behavior onto a new partner. Before getting into another relationship, it's best to ensure that you're healed OR is in the process of healing. "You don't have to like it, you don't have to hide your feelings about it. But accept it."There still may be moments of sadness and anger. However, making sure your heart is taken care of can prevent you from breaking someone else's. Fully moving on with the implication of healing first can entail: Processing what happened. How many times have we asked ourselves "Did that just happen? No!" Understanding what happened gives a clear view of what to do next and how you can turn it around for the better. Acceptance. This goes along with processing feelings. After you have an understanding of the end, accept it. You don't have to like it, you don't have to hide your feelings about it. But accept it. Not accepting that it's time to let it go can result in delusions creeping in. Delusions can have you running back, chasing after something that has ended, and creating the illusion that the pain isn't that bad. Express your true feelings. It's okay to say how you REALLY feel. You can be sad, confused, mad, or even feel foolish for caring about the wrong person. Express that to release those emotions and get you into the process of healing. Don't lie to yourself. Speak them aloud. Mend your heart. Take care of yourself. Watch motivational videos, talk about it with your friends, etc. If needed there's nothing wrong with accessing your heartbreak with a professional. Find and use the tools/resources available to keep you moving forward healthily. Healing takes time. Don't be so quick to rush back into the dating pool to prove a point or to think that it'll erase how the past relationship made you feel. Learning the lessons. Find out where you went wrong. What did you accept? What did you take for granted? What can you do different if faced with the same issue(s) in the future? If you got played...you got played. It happens. Look at the signs you missed and how you can spot them more clearly in the future. It's all about using the situation to propel you into a better life. Finding ways for the heartbreak to make you better instead of bitter. Over time, the thought of certain causes of the pain won't cut as deep. With that, turn the perspective around. Instead of being angry, be grateful for the memories and the lessons. Being bitter only tears you down. It does NOTHING for the other party. Don't seek revenge (as much as it tempts you) as it only gives temporary relief. And can cause bigger issues down the road. Staying busy. Try a new restaurant, catch a movie, and plan a shopping day for yourself. Be sure to pour into be that love you by catching up with friends and family. You can also release the stress of the breakup with a workout. Find a new hobby. Anything that will keep your mind from staying in the place of heartbreak. Resisting the urge to look back. It's oh-so-tempting to hop online and search for your ex. Why? What gratification are we getting by looking at their lives? There's nothing you can do about them moving on so you watching it won't change the outcome. Falling down the rabbit hole of researching your ex, tortures you. What you discover may inflict more hurt and throw the healing process off course. Even if they reach out, remember the rough times and how hard you fought and still fighting to get over it. And THEN, when you're ready, get back out there! In the book, Wrong Vengeance, Brandy took her past pain into a new relationship. Charles gave her everything she deserved and more. He came with a few flaws but none that she couldn't handle with a little patience and time. Throughout their relationship, Brandy morphed into her past, showing Charles a toxic side that he didn't sign up for. Will their love survive her pain? About Wrong Vengeance He Wanted to Love Her, She Wanted REVENGE! Brandy's life has two sides: 1. Career, confidence, beauty, and brains. 2. Behind closed doors, there's a toxic being slowly draining her spirit. One night of emotional and physical abuse from her broken boyfriend killed her spirit. Although she escaped the bad relationship, a seed of pain was planted deep. Brandy unknowingly transformed into what hurt her. Can true love cure a toxic heart? Moving on with her life, she meets Charles, who is the total opposite of the love she left. However, fearing that her old life would resurface, she sends him on a whirlwind of complications, arguments, and toxic behaviors learned from the past. Charles vows to love Brandy through it all with his actions but, her bad habits can push him away for good. How can one heal from trauma while trying to love again? Don't have the book yet? Order your copy today! Available on MULTIPLE eBook platforms. Paperback copies exclusively available on Amazon! BONUS! Get a sneak peek of Chapter 1: The Loitering Bachelor, from Wrong Vengeance HERE! The Blakk Dahlia (E. Alexcina Brown) is a New York City author/blogger from Macon, GA. Recently, she released the book series, the Heartbreak Diaries outlining different perspectives of heartbreak. The Dahlia Diaries is a lifestyle blog penned by The Blakk Dahlia, sharing her story in NYC along with life lessons and tips she's learned in her journey. Finding the right time to say "I met someone new."We all have them. We can be them sometimes. The overly excited type who will lead you down a road of dating/relationship possibilities. Meanwhile, all you need to do is just breathe and get to know the potential love interest. Most importantly, many have said that as soon as you brag to your friends, the almost relationship fails. Scenario: An open-hearted woman meets a nice guy on an app. They had great conversations, facetime calls, and texts throughout the day. The beginning stage was so promising that she was ready to tell her friends about this potential mate. Even though she was only about two weeks in. All it took was her mentioning him and the friends took off with it. They gave date night ideas, had her on imaginary baecations, urged her to show them pics of him, and brought him up in casual conversations. One of the friends started planning double dates before she went out on a first date with the guy. They'd ask about him every time they spoke to her; asking questions she could barely answer. Only revealing that she still needed more time to get to know him. However, to her friends, it was as if she were in a monogamous relationship. She and the guy were almost to the point of meeting up...And then the other shoe dropped. He revealed that he only wanted her for casual hookups although she was upfront about wanting a relationship. She was thrown and couldn't understand how someone could switch up so soon. As she mourned the almost lover, she anticipated embarrassment. The next girl's night would entail explaining how he turned into Mr. Wrong. Which turned into upcoming weeks of asking if they'd talked, bashing him, and re-telling the story from their perspective. When all she wanted to do was forget about his existence. Should she have kept it all to herself? Your friends can't help themselves. They want to see you happy and in love. Which is a GREAT thing. But too much excitement too soon can lead to huge disappointments. Friends can sometimes lead down a road of fantasizing about dates, future plans, etc. It's hard to pull back once its starts and it can cloud judgment when vetting a potential partner. Spilling the beans on a possible relationship is absolutely normal. Taking your friends along that journey can be helpful to some as they provide advice along the way. If you can handle the questions during and after it's over, then share on. It's hard to forget when you have to retract your feelings and statements about that person being so amazing. It's not a complete heartbreak to heal from, but definitely a big disappointment. The benefit of waiting is that you don't have to worry about explaining and dwelling on it not working out. You can enjoy time with your friends and focus on creating memories with them. The only drawback is that when it's over, there's no one to vent to without having to explain everything from the top. Ways to Calm it Down: Set the tone. If you show up delusional they'll grab it and run. Be transparent in speaking about what it really is instead of what you hope it'll be. Let them know that you're taking it slow. It's not a big deal just yet. Change the narrative from locked in too soon to dating and staying open.Remind. Reiterate that you're just getting to know each other. Not ready for the major stuff yet. Try bringing up random guys you see and think are attractive to show you're still looking. Change the narrative from locked in too soon to dating and staying open. Scale down the fantasy. Instead of talking about what you want in the long run, talk about what you want for the short term. What do you want to know about them? What do you like about them? What do you want them to know about you? Talk about each step of the way and how it's going for you instead of drawing a dramatic picture of the future. Pause. One of the best options is to wait until you know for sure it is something worth pursuing before starting the "I've been seeing this guy/girl..." conversation. In the VERY beginning stages, we meet the "representative"; it feels promising. Give time for the shade to slowly fall. Be honest. If you don't want to talk about it, let them know. They are your friends and will always understand. It is okay to be excited about meeting someone new. But don't allow the excitement to overshadow the reality of the situation. The potential can lead you on faster than a partner. The Blakk Dahlia (E. Alexcina Brown) is a New York City author/blogger from Macon, GA. Recently, she released the book series, the Heartbreak Diaries outlining different perspectives of heartbreak. The Dahlia Diaries is a lifestyle blog penned by The Blakk Dahlia, sharing her story in NYC along with life lessons and tips she's learned in her journey. |
"I LOVE to write and create. These are the diaries of how I work and deal in my world of writing and LIFE!"
- The Blakk Dahlia from the Heartbreak Diaries Book Series
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